Charities That Are #Winning With Facebook Landing Pages
The ability of non-profits to build a community around the organization and promote their cause is essential to success. Nearly every brand has a Facebook Page established but not all are using the power of custom landing pages and other tools available to those who administer them. Here’s a look at five causes that are leading the trail with savvy marketing on their Facebook pages:
Great looking landing page with direct links to donate to the cause. Also incorporates sharing functionality for users to easily share the page with their friends.
After landing on this page, you immediately want to head over to your nearest park for some fresh air. The beautiful graphics and photos inspire users to “Join The Cause”, “Donate” or share their own story with the community.
3. ASPCA
One of the best Facebook applications for non-profits is Facebook Causes and the ASPCA doesn’t miss a step asking for a donation to their Cause. The donation tracker is also a great visual tool for communicating fundraising benchmarks to fans.
4. The Humane Society
By constantly changing their default landing page to current news and topics, The Humane Society has created a page that keeps fans coming back for more. They take advantage of incorporating multi-media, including photos and videos, to keep their community engaged.
5. Tim Tebow Foundation
Not only does the Tim Tebow Foundation clearly state their mission on the eye-catching landing page, they also incorporate an easy email list-building strategy.
