Insights

Charities That Are #Winning With Facebook Landing Pages

Posted on 01/26/12 in Blog, Social Media, No Comments

The ability of non-profits to build a community around the organization and promote their cause is essential to success. Nearly every brand has a Facebook Page established but not all are using the power of custom landing pages and other tools available to those who administer them. Here’s a look at five causes that are [...]

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What The New Facebook Changes Mean For Your Fan Page

Posted on 09/30/11 in Blog, Social Media, No Comments

If you have a Facebook Fan Page for your business, you’re probably scratching your head right now with all of the changes Facebook released to the site. Many changes have already been put into place and many more changes are coming within the next several weeks. So how do you ensure your Fan Page still [...]

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Google Wallet Launches: Make Your Phone Your Wallet

Posted on 09/20/11 in Blog, Mobile, Technology, No Comments

This is the first major step into the wallet-less future with Google using near-field communication (NFC) along with partnerships with MasterCard and Sprint to allow Nexus S 4G users to make tap-to-pay payments at select retail vendors using Google Wallet. MasterCard is the only credit-card payment partner and Sprint is the exclusive wireless carrier on [...]

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Facebook News Feed Settings: How to Get Updates From All Friends and Pages

Posted on 08/19/11 in Blog, Social Media, No Comments

Have you noticed in your Facebook News Feed that you only receive status updates by certain friends, pages and groups but not from others?  The culprit of this is Facebook’s default settings for the News Feed.  To save space on their servers, Facebook limits your updates to those friends and pages with whom you interact [...]

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How Google Makes $3 Billion a Month in Advertising

Posted on 07/22/11 in Blog, Search Engine Marketing, No Comments

Google recently announced they are generating an astonishing $3 billion a MONTH in advertising with most of this revenue being piped in from their AdWords search-engine marketing service (text ads purchased by companies and placed in search results).  To find out which industries are shelling out the most money to contribute to the Google empire, [...]

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What’s the Deal with Facebook’s New Deal Service?

Posted on 05/05/11 in Blog, Social Media, No Comments

Recently Facebook expanded their current “Deals” service so users can now find deals in their immediate neighborhood through email, notifications on a new “Deals” tab on a user’s home page and in the news feed if a friend likes or purchases a deal. Examples of these new Facebook Deals include “unlimited bowling with six friends [...]

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A QR What?

Posted on 01/15/11 in Blog, Mobile, Social Media, Technology, No Comments

Does this look familiar?  If you haven’t seen it before, take note because you will start to see these funny-looking boxes popping up everywhere – Subway signs, bus shelter signs, print ads in magazines, emails, websites, in businesses, and even t-shirts – almost everywhere!  But what, exactly, is this thing and why do we keep [...]

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10 Interesting Facebook Statistics and Facts

Posted on 01/07/11 in Blog, Social Media, 1 Comment

- 1.  The Original Facebook Homepage Featured Al Pacino’s Face According to Kirkpatrick, the photo was created by a classmate and friend of Facebook Founder, Mark Zuckerberg. Referred to as “The Facebook Guy”, a few people speculated the image was of Zuckerberg himself although it didn’t really look him.  Pacino’s face disappeared from the Facebook [...]

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3 Business Development Practices

Posted on 09/03/10 in Blog, Branding, No Comments

As we approach Labor Day weekend, we at Superfly felt that we needed to provide everyone with some business development thought starters to think about over the weekend.  Each of these processes will provide entrepreneurs with the necessary tools to develop a strong foundation for business growth.  So, as we all are eagerly looking forward [...]

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Facebook Places: How to Use It and What It Means for Marketers

Posted on 08/23/10 in Blog, Mobile, Social Media, No Comments

With location-based check-in social media apps such as Foursquare and Gowalla growing super fast, it is no surprise that Facebook wants to step in the kitchen and have a piece of the pie.  Last week Facebook announced it’s new feature “Facebook Places”, which like Foursquare and Gowalla, allows users to check-in to real world locations [...]

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