With location-based check-in social media apps such as Foursquare and Gowalla growing super fast, it is no surprise that Facebook wants to step in the kitchen and have a piece of the pie. Last week Facebook announced it’s new feature “Facebook Places”, which like Foursquare and Gowalla, allows users to check-in to real world locations [...]
In our previous post in this series, I provided an overview of “How to Protect Your Brand Online” and why it is vital to keep your pulse on the conversations taking place around your company. In this part we will review the tools that help you accomplish this, from the freebies to the do-it-all-for-you advanced [...]
Regardless of how big or small your company’s online presence is, the reality is your customers are already conversing about your brand, products and competition. The important question is – do you know what they are saying? Conversation Monitoring, as we call it here at Superfly Digital, is the process of keeping a pulse on [...]
Display campaigns in the online space are effective at driving sales, top-of-mind awareness, consumer exploration, brand awareness, etc. With the advent of behavioral targeting, these efforts have increased exponentially! Depending on the goals of a company, I would surely recommend using display campaigns as a layer in an overall marketing plan. What about mobile though? [...]
Mobile. Seems to be the new buzzword in marketing as of late, doesn’t it? With the advent of smart phones and the ease of usage that new phones have brought about, more and more people are using their phones on the go. And by using their phones, I don’t necessarily mean making phone calls. People, [...]
The most exciting news coming out of Apple’s WWDC yesterday was the release of the new iPhone 4. And man, we have to tell you, this phone looks sweeeet! One of the coolest new features of the iPhone 4 is the integration of video calling, or “FaceTime”. FaceTime is, as Apple explains, “phone calls like [...]
This is by far the most popular question asked when companies and brands are testing the social media waters and it’s a question that I very much look forward to answering. The reason being is that there is no definitive answer. Social media is not just another “media channel” – it’s a shift in how [...]
The folks at Bluebox Avionics have just released Bluebox Ai, a state-of-the-art, next-generation inflight entertainment system that is sure to deliver a new user experience 20,000 feet above. The company has not released a lot of details on the new entreatment system with the exception of an international carrier will begin offering the units to [...]
Over my years in working in the marketing industry, there has been one steadfast principle that stands out to me more than anything else – lack of consistent messaging. When you really think about it though, we as human beings thrive on being consistent in our daily lives. Think about it – don’t you typically [...]
“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand”. That is a quote from Sun Tzu’s, The Art of War, a necessary read for any business individual, and perhaps any individual because of the numerous life lessons it [...]